Advertising has become almost a "science" nowadays with fixed principles and is reasonably exact. This excellent guide takes you through the "scientific principles" in advertising including chapters on negative advertising, psychology, samples, distribution, testing your campaign and much more.
Claude C. Hopkins invented modern advertising. This book Scientific Advertising is responsible for untold millions of dollars in sales and profits. It reveals Hopkins core secrets from results of research, testing and proven strategies.

Who Is Claude Hopkins?
Called the inventor of modern advertising, Claude Hopkins was the first to use:
Test marketing
Coupon sampling
Copy testing.
These techniques were so successful they changed the face of advertising forever. These are standard practices in today's world of advertising but over the years many have strayed from the unshakable foundation.
You have the rare chance to learn the core ideas and methods that go beyond testing and coupons that will produce highly successful copy.

If you can pin down any of today's expert copy writing gurus, they will tell you Hopkins is the originator of the many successful methods they teach today. In fact this book has been the model for several of the $495 marketing courses.

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